A Celebration of Healthy Living and Eating, Body & Soul (B&S) is an evidence-based program developed by the National Cancer Institute in collaboration with the American Cancer Society, the University of North Carolina, and the University of Michigan.
The goal of B&S is to improve the health of members in faith-based organizations by increasing their fruit and vegetable consumption. The original B&S program was designed for implementation in African American churches and is being adapted to meet the demographics and diversity of New Jersey’s 21 counties – specifically Atlantic and Cape May.
B&S is comprised of 4 pillars:
- A pastor or representative from the house of worship who is committed and involved
- Church activities that promote healthy eating
- A church environment that promotes healthy eating
- Peer counseling that motivates church members to eat a healthful diet
The B&S program focuses on topics such as increasing vegetable & fruit consumption and educating members about sodium, fat, calcium, sugar-sweetened beverages, whole grains, and the importance of physical activity.